TravelPerk, an important travel management platform founded in Barcelona, recently moved its offices to what was previously known as Torre Agbar, now Torre Glòries. For that reason, the company organized a welcome party to celebrate this important change for them. Among other entertainment options, they especially wanted to have a video mapping show that will entertain throughout the evening.
At Mapping World Lab, we designed a minimalist video mapping display, specifically created to harmonise with the brand’s aesthetic and the atmosphere of this corporate event. The clean, refined style was perfectly aligned with the company’s professional image and the tone of the occasion.
To achieve this, we incorporated smooth, modern motion graphics animations, striking visual effects, and 3D elements to add depth and dimension to the projection, all while enhancing the immersive experience for the audience.
The video was projected across a 40 meters wide surface, transforming the space into a vast projection screen where every detail came to life. This scale allowed us to capture the guests’ attention and amplify the visual impact of the event.
The result of the video mapping was achieved by developing the following points:
>> Technical logistics: We developed the technical study of the event to find out what possibilities the space had, and create the video installation based on it. In this way, we concluded that a video mapping of large proportions would achieve the effect we were looking for.
>> Layout creation: The Torre Glòries has a particular circular shape, which made it possible to achieve an enveloping effect, but we had to take that structure into account when projecting the video mapping. For that reason, we did a previous layout, to capture the projection and check the viability.
>> Graphic development: We use 2D animations with the technique of motion graphics and 3D objects.
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