The new spaces of the exclusive Club Eilat Hotel resort, became scenarios full of color, where our different mapping projection designs were the main protagonists. The project arose from the reactivation of different spaces in the Club Eilat Hotel, located on the coasts of Israel and with impressive views of the sea. The various 3D projections we designed for this event were scenes for various concerts and plays throughout the summer.
The creative brief from our client requested that the videomapping creations serve as a complement to the artistic performances, with the goal of captivating the more than 2,000 people attending the event each day.
The challenge was not only to highlight the architecture of the venue but also to make the experience unforgettable for the attendees.
To carry out this project, the Mapping World-Lab team conducted an in-depth study of the two façades of the venue. Based on this analysis, we developed an innovative color design that perfectly harmonized with the architecture, ensuring that the projections were not only impressive but also aligned with the aesthetic of the show.
The surfaces on which the various videomapping designs were projected measured 50 meters wide by 30 meters high, allowing for an immersive visual experience. These colossal dimensions offered a perfect canvas for our projections, resulting in a highly powerful visual atmosphere that captivated all attendees.
The stunning mapping projection was not just a visual complement but became an integral part of the festive atmosphere of the event. The projections added a level of dynamism and energy that made each night of celebration a unique and unforgettable experience for the thousands of people who enjoyed the best festive nights in Israel.
>> Development of the idea: To achieve the spectacular effect of turning two of the facades of the Hotel Eilat into architectural pieces from another time, we used motion graphics, 3d videomapping and video animations.
>> Technique: An important part of the creation process was the development of a model that would give us a clear idea of how the staging of the mapping projection for each of the parts that made up the event would look like.
>> Coordination and logistics: Being a project located in Israel, the biggest challenge was developing a technical logistics program to ensure that everything was ready on the day of the event.
>> Client: Merlin Group Multimedia Technologies.