This collaboration took place with one of the most innovative bars in Barcelona, ICEBARCELONA. Specifically, it is a bar that reaches 5 degrees below zero inside. It offers the public an ice-covered room, with sculptures hand-carved by international sculptors. And therefore, the whole place has a theme and entertainment line that revolves around low temperatures. Thus, the objective of the project was to create a video mapping for the interior in accordance with the idea of cold and icy atmosphere, but at the same time modern, that ICEBARCELONA offers.
For this indoor videomapping project, the Mapping World Lab team carried out a preliminary study to fully understand the specific needs of the space. This preparation phase ensured a tailor-made solution, perfectly adapted to the desired atmosphere.
The final result was a fixed, user-friendly video installation projecting onto one of the room’s walls. This setup added a dynamic dimension to the space.
The indoor video mapping project was a success, seamlessly integrating into the overall ambience and animation of ICEBARCELONA’s main room, offering visitors a unique and unforgettable visual experience.
>> Development of the idea: Considering that the ICEBARCELONA promises ‘fun below zero’, our video mapping design to project inside, had to be in agreement. To achieve the result we use the technique of motion graphics, VFX and Veomapping 3D video.
>> Technique: The installation of the video mapping indoors required coordination with suppliers of technical equipment for its assembly at ICEBARCELONA.
>> Client: ICEBARCELONA, known for being the first ice bar on the beach in the world.
>> In collaboration: Saulo Pisa. This renowned DJ has been creating and mixing eclectic, electronically-based music since 1999.