The interactive videomapping with which we work at Mapping World-Lab, is based on the classic game “Simon Says”. The game consists of 4 giant buttons of different colors (green, yellow, red and blue), which are placed on the ground for the user to interact with them.
The player will have to follow the order of the colors using their own weight to operate the buttons. The game will propose a sequence that will increase as the player is able to remember and repeat exactly the proposed order. Interactive videomapping is a dynamic activity, which can be played by one to four players at the same time. It proposes a game accessible to any public, encourages the use and appropriation of public space through dynamics that stimulate memory and learning. Our interactive video mapping is 100% customizable. We adapt to the theme of your event and we can also guide you to create the content that best suits your target audience.
Interactive video mapping creates a higher level of engagement with the audience, which represents a key advantage in the context of events. When interactive video mapping is used, the viewer’s attention is captured for a longer period. This means increased exposure to the message being conveyed, thus enhancing the chances that it will be understood, remembered, and shared.
Unlike traditional projections, interactive video mapping makes the viewer an active part of the experience. It’s no longer just about watching but about participating. This participation turns the content into something personal, strengthening the emotional connection with the brand or the idea being promoted.
In this sense, play becomes an especially powerful tool. By interacting playfully with the message, the viewer — now a player — associates the moment with a positive emotion. Positive emotions are key to solidifying memories. Therefore, what is experienced not only gets remembered but is remembered with fondness.
Incorporating interactive and gamified elements within video mapping allows for authentic connections with the audience, generating impact and leaving a deeper, more lasting impression.
>> Development of the idea: Being a 100% customizable videomapping, it is only necessary for the client to give us some guidelines. You tell us what idea you have and we create and adapt the content.
>> Technique: We use an interactive team, that is, it reacts with the stimuli of each player.
>> Coordination and logistics: To develop this type of project, the Mapping World-Lab production team will gather all the necessary elements to tell your story from beginning to end.
>> Explore all our projects.